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Devotion isn't luck. It's a system. She wrote it.
Ari Kill is a communications strategist and founder of Cult Worthy, the media platform covering the psychology of brand devotion.
The long version
Background
Ari Kill has spent a decade inside brand communications, earned media and the strange, powerful space where a product stops being a purchase and becomes an identity.
Through Cult Worthy, Ari studies the psychology of brand devotion — why people defend, evangelise and organise around the brands they love — and turns those patterns into the Devotion Index™, a working framework used by founders, marketers and newsrooms.
The framework
Devotion Intelligence™
Four signals that separate brands people defend from brands people merely buy.
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Where to find me
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