Ari Kill
The authority on brand devotion
Cult Brand Architect | Communications Leader | Behavioral Psychology Strategist.
Most brands mistake attention for loyalty. I built Devotion Intelligence to tell the difference — a proprietary 40-point framework that scores which brands have earned true devotion, and which ones are just borrowing it until the algorithm changes its mind.
240+
Brands scored by the Devotion Index
Soon
Devoted — season one in production
Founder
Cult Worthy
The work
Three ways in
Speaking, audits and licensing — a small roster, deliberately.
The framework
Devotion Intelligence™
Four signals that separate brands people defend from brands people merely buy.
The series
Devoted
A series on the psychology of brand devotion. Launching soon — first guests announced shortly.
The dispatch
Writing & Substack
Long and short-form essays on why people defend some brands and forget the rest.
In the press
Where the work shows up
Features, interviews, panels and awards — the full record lives on the press page.